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Leisure Tourism

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Abstract

A total of 1 420 interviews were conducted with respondents, aged 18 years and over, who had taken a holiday of 4 nights or longer by plane outside Taiwan within the 3 years preceding 1993 to examine whether the destination choices of Taiwanese outbound travellers could be differentiated by their...

Author(s)
Lang, ChengTe; O'Leary, J. T.; Morrison, A. M.
Citation
Journal of Travel & Tourism Marketing, 1997, 6, 1, pp 21-40
Abstract

An examination of the cultural heritage tourism market is presented. An identification of behavioural patterns is conducted and an assessment of whether substantive differences can be identified that might influence management, marketing and planning. A total of 1200 in-home interviews were...

Author(s)
Alzua, A.; O'Leary, J. T.; Morrison, A. M.
Citation
Journal of Tourism Studies, 1998, 9, 2, pp 2-13
Abstract

This research applied consumer involvement theory to describe, interrelate, and explain the repeat visit phenomenon and empirically tested the effect of past experience on tourists' holiday behaviours. Data for this study pertain to a sample of 2284 British tourists to the USA, from the US Tourism...

Author(s)
Lehto, X. Y.; O'Leary, J. T.; Morrison, A. M.
Publisher
Pergamon Press, Oxford, UK
Citation
Annals of Tourism Research, 2004, 31, 4, pp 801-818
Abstract

Segmenting travel markets by activity participation may be a powerful means of explaining past holiday behaviour and for predicting future holiday behaviour. For those charged with marketing tourism destinations, it provides an important source of information for marketing planning and...

Author(s)
Morrison, A. M.; Hsieh, S.; O'Leary, J. T.
Citation
Journal of Tourism Studies, 1994, 5, 1, pp 39-56
Abstract

The paper uses discriminant analysis to describe the differences between 'inclusive package' travellers (n=691) and 'non-inclusive package' travellers (n=3329) in Taiwan, including sociodemographic, trip-related and travel benefit pursued items. The results indicate that philosophy is a useful way...

Author(s)
Lang, C. T.; O'Leary, J. T.; Morrison, A. M.
Citation
Journal of International Hospitality, Leisure & Tourism Management, 1997, 1, 1, pp 3-18