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Abstract

This special issue features six articles that investigate different aspects of Chinese consumer behaviours and psychology in tourism settings. The first paper develops a conceptual model based on the means-end chain theory to understand the travel motivation of Chinese outbound tourists. The second ...

Author(s)
Hung, K.; Li, X.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 4, pp 357-468
Abstract

As augmented reality (AR) has been increasingly adopted by various industries as a marketing tool, tourism practitioners have come to recognize its promising potential in staging experiences. Despite the extensive discussions around AR's managerial implications, academic inquiry into how to adopt...

Author(s)
He ZeYa; Wu, L.; Li Xiang
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 68, pp 127-139