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Abstract

Over the last decade, the Chinese outbound tourism market has experienced rapid development, and understanding the tourism motivations of this growth market is critical to understanding their decision-making processes and tourism behaviors. By reviewing the literature on tourism motivations and...

Author(s)
Jiang Shan; Scott, N.; Ding PeiYi; Zou TongQian [Zou, T. Q. T. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 4, pp 359-372
Abstract

This special issue features six articles that investigate different aspects of Chinese consumer behaviours and psychology in tourism settings. The first paper develops a conceptual model based on the means-end chain theory to understand the travel motivation of Chinese outbound tourists. The second ...

Author(s)
Hung, K.; Li, X.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 4, pp 357-468