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Abstract

Researchers have noted the utility of the Investment Model in explaining the formation of loyalty. This study extends the Investment Model in a leisure service context by including two additional constructs of quality and value. Quality and value are proposed as antecedents of satisfaction, with...

Author(s)
Li, X.; Petrick, J. F.
Publisher
Taylor & Francis Group, Philadelphia, USA
Citation
Leisure Sciences, 2010, 32, 3, pp 201-221