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Abstract

Over the last decade, the Chinese outbound tourism market has experienced rapid development, and understanding the tourism motivations of this growth market is critical to understanding their decision-making processes and tourism behaviors. By reviewing the literature on tourism motivations and...

Author(s)
Jiang Shan; Scott, N.; Ding PeiYi; Zou TongQian [Zou, T. Q. T. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 4, pp 359-372
Abstract

Strong evidence points to an increasing number of senior citizens in the outbound travel market in Hong Kong. However, only a limited number of travel agencies in Hong Kong have paid attention to this potential market. This research investigates Hong Kong senior citizens' perceptions of the...

Author(s)
Lee YeeSum [Lee, Y. S. L. ]; Tsai, H.; Tsang, N. K. F.; Lo, A. S. Y.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 4, pp 450-468
Abstract

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed 'relative image') for the purpose of destination positioning. Using a case study on American leisure...

Author(s)
Li, X.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2012, 15, 8, pp 741-757