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The visiting friends and relatives (VFR) travel market segment is important, but often overlooked by international tourism marketing professionals. The paper explores the role of VFR in the international travel market. Drawing on data published by Tourism Canada, it compares travel patterns for...

Yuan TsaoFang; Fridgen, J. D.; Hsieh, S.; O'Leary, J. T.
Journal of Tourism Studies, 1995, 6, 1, pp 19-26