Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results


Many previous research studies have offered alternative approaches to segmenting travel markets, but few have provided any decision rules for selecting target markets. This study used factor-cluster analysis to define 3 benefit-based segments of the Japanese outbound travel market (novelty/nature...

Jang, S. C.; Morrison, A. M.; O'Leary, J. T.
Pergamon Press, Oxford, UK
Tourism Management, 2002, 23, 4, pp 367-378