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Abstract

Threats in the external environment and changes in the industry's markets and structures have challenged destination marketing organizations to change in fundamental ways. The strategic responses to these developments are essentially decisions to proactively shape, adapt to, or passively struggle...

Author(s)
Gretzel, U.; Fesenmaier, D. R.; Formica, S.; O'Leary, J. T.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2006, 45, 2, pp 116-126
Abstract

Several tourism and related studies have used length of stay in their survey instruments and have reported related findings in the context of travel expenditures and visitor behaviour. However, they have not provided much information regarding the destination's importance and seasonal variation in...

Author(s)
Uysal, M.; Fesenmaier, D. R.; O'Leary, J. T.
Citation
Journal of Travel Research, 1994, 32, 3, pp 61-64