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This study examined hotel customers' eco-friendly decision-making processes. Specifically, the current study tested the relationships among attitude toward green behaviors (ATGB), overall image (OI), visit intention (VI), word-of-mouth intention (WOMI), and willingness to pay more (WPM) by...

Han HeeSup; Hsu, L. T.; Lee JinSoo
Elsevier, Amsterdam, Netherlands
International Journal of Hospitality Management, 2009, 28, 4, pp 519-528