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Leisure Tourism

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Abstract

Passenger retention is undoubtedly one of the major challenges for cruise lines. Given that little is known about passengers' post-purchase behaviour in the luxury cruise sector, this study addressed this omission by empirically verifying the imperative role of motivations, values, image, desire,...

Author(s)
Han HeeSup; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2019, 22, 7, pp 786-805
Abstract

This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn...

Author(s)
Chua BeeLia; Kim HyeonCheol; Lee SangHyeop; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 1, pp 29-42
Abstract

The purpose of the present study was to examine the utility of the modified theory of reasoned action (TRA) in predicting tourists' behavioral intention to try the local cuisine in New Orleans. The results indicated that the proposed model had strong predictive ability regarding tourists' intention ...

Author(s)
Ryu, K. S.; Han HeeSup
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2010, 27, 5, pp 491-506
Abstract

This study examined (1) the effects of three types of other customer perceptions on emotional responses, (2) the causal relationships between emotional responses and word-of-mouth, and (3) the moderating role of gender. The data were collected from 216 table game players in the United States. The...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 4, pp 544-555
Abstract

This study investigated the relationships among cognition, emotion, sensory, well-being perception, satisfaction, word-of-mouth, and intention to revisit airline lounges. Results of the structural analysis revealed that travelers' overall perceptions of well-being were more dependent on the...

Author(s)
Kim HyeonCheol; Chua BeeLia; Lee SangHyeop; Boo HueyChern; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 9, pp 1213-1234
Abstract

The objective of this study was to investigate the antecedents and consequences of brand prestige in the casino industry. To test the proposed model, this study collected data from 228 casino customers in the United States. The results of the data analysis show that three types of casino service...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 8, pp 1106-1123
Abstract

Despite customers' increasing environmental concerns and demand for green products in the lodging industry, there has been a lack of research undertaken to identify critical factors in hotel consumers' eco-friendly decision-making processes. The present study was designed to identify the expected...

Author(s)
Lee MiSung; Han HeeSup; Willson, G.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 8, pp 840-855
Abstract

The purpose of this study tried to identify the significance of the experience economy in the luxury cruise industry. To achieve this purpose, this study suggested that four dimensions of the experience economy including education, entertainment, esthetics, and escapism positively affect brand...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism and Hospitality Research, 2018, 18, 4, pp 478-491
Abstract

This study proposed and tested a theoretical model in which image congruence, affect, satisfaction, switching costs, and trust have an influence on travellers' decision to repurchase a luxury cruise product by considering the moderating impact of conspicuousness. The model was evaluated using a...

Author(s)
Han HeeSup; Hwang JinSoo; Lee MyongJae
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2018, 21, 7, pp 821-841
Abstract

The purpose of this research was to examine the antecedents and consequences of brand prestige in the luxury cruise industry in order to provide luxury cruise managers with practical strategies for maximizing and utilizing brand prestige. Based on the existing theoretical background, it was...

Author(s)
Hwang JinSoo; Han HeeSup
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 40, pp 244-259

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