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Leisure Tourism

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Abstract

Consumer information acquisition has largely focused on decision making or functional needs. Recently, a set of complementary information needs (i.e., hedonic, aesthetic, and social) have been introduced in the consumer behaviour literature. This study examines functional and aesthetic information...

Author(s)
Vogt, C. A.; Fesenmaier, D. R.; MacKay, K.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 133-146
Abstract

Narrative as digital word-of-mouth has the potential to be an effective way to market tourist destinations. Using narrative structure analysis, this study identifies key marketing elements from tourists' blogs that include characterization, space categorization, and overall product and experience...

Author(s)
Tussyadiah, I. P.; Fesenmaier, D. R.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2008, 25, 3/4, pp 299-311
Abstract

Travel brochures are used throughout the tourist industry to promote virtually all tourist destinations. This study examines how regional travellers in a US state request and use this material, specifically focusing on the relationships between brochure use, propensity to travel and travel...

Author(s)
Wicks, B. E.; Schuett, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 77-90
Abstract

Many destination marketing organizations in the United States and elsewhere are facing budget retrenchment for tourism marketing, especially for advertising. This study evaluates a three-stage model using Random Coefficient Logit (RCL) approach which controls for correlations between different...

Author(s)
Park SangWon; Nicolau, J. L.; Fesenmaier, D. R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Annals of Tourism Research, 2013, 40, 1, pp 260-282
Abstract

Information sources about a product or service potentially affect a tourist's purchase decision. Further, the demographic and socioeconomic characteristics of tourists influence the manner in which they search for, rate and use information about tourism-related products or services. The article...

Author(s)
Andereck, K. L.; Caldwell, L. L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 171-189
Abstract

US state tourism advertising slogans fail to communicate Unique Selling Propositions (USP). This is mostly due to the fact that states themselves are geologically and culturally diverse entities whose many and diverse appeals cannot be captured in a single slogan. Two basic recommendations are made ...

Author(s)
Richardson, J.; Cohen, J.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 91-109
Abstract

This study examines international tourists' multicity trip patterns within the United States. Actual and perceived distance from the country of origin to the destination is assumed to affect the likelihood of multicity tourism behaviour. In addition, higher opportunity costs for first-time tourists ...

Author(s)
Hwang YeongHyeon; Gretzel, U.; Fesenmaier, D. R.
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2006, 33, 4, pp 1057-1078
Full TextCABI Book Chapter Info
Cover for Travel personality testing for destination recommendation systems.

This chapter investigates that extent to which pre-defined personality types can be used to enhance the personal relevancy of recommendations provided in a destination recommendation system (DRS). The findings presented in this chapter are based upon a survey of 3525 randomly selected persons who...

Author(s)
Gretzel, U.; Mitsche, N.; Hwang YeongHyeon; Fesenmaier, D. R.
ISBN
2006 CABI (H ISBN 9780851990231)
Type
Book chapter
Abstract

This paper examined media selection practices by tourism businesses competing in Alaska, USA. Two media selection decisions, media use and media mix, were investigated. Media use decisions focused on the use/not use of television, national magazines, radio, newspapers, outdoor advertising, and a...

Author(s)
Snepenger, D. J.; Snepenger, M.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 21-36
Abstract

Attributes important to escorted tour participants were used to explore the differences between clients of tour operators and clients of travel agents in the USA. Customers purchasing directly from operators valued experience with the tour company and personal recommendations. Agency clients valued ...

Author(s)
Duke, C. R.; Persia, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 37-55

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