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The recreational specialization framework is a potentially useful tool for understanding the characteristics of people who attend festivals and special events. This study determines the level of birding specialization among 313 surveyed visitors to the Third Annual Great Salt Lake Bird Festival...

Burr, S. W.; Scott, D.
Cognizant Communication Corporation, Elmsford, USA
Event Management, 2004, 9, 1/2, pp 27-37