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Leisure Tourism

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Abstract

This study employed an under-utilized methodology known as the Hierarchical Value Map technique to explore the underlying motives and needs of visitors to a heritage site. Drawing from a small sample of 30 visitors during April 2000 to Drayton Hall in South Carolina, a preserved 18th century...

Author(s)
Jewell, B.; Crotts, J. C.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2001, 11, 4, pp 13-28
Abstract

This is the first study to investigate the source of visitor first awareness of a low profile attraction. Questionnaire responses from 976 walk-in visitors to South Carolina's Francis Beidler Forest reveal word of mouth (WOM) as the most important source, followed by regionally placed brochures and ...

Author(s)
Weaver, D. B.; Lawton, L. J.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 1, pp 1-12
Abstract

While a survey of 988 walk-in visitors to South Carolina's Francis Beidler Forest revealed very high levels of satisfaction as well as repeat visitation and positive referral intentions, over one-half of the respondents also provided at least one 'disappointing' or 'least satisfying aspect' of...

Author(s)
Lawton, L. J.
Publisher
Routledge, Abingdon, UK
Citation
Journal of Ecotourism, 2012, 11, 2, pp 118-131