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Abstract

The purpose of this study is to compare differences on information search patterns, spending behaviors, and satisfaction levels among visitors attending three event types. The existing literature has by and large addressed visitor behaviors based on visitor characteristics. This study, however,...

Author(s)
Wang Wei; Cole, S. T.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2016, 20, 1, pp 3-10