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This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioural intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1)...

Severt, D.; Wang, Y. C.; Chen, P. J.; Breiter, D.
Elsevier Ltd, Oxford, UK
Tourism Management, 2007, 28, 2, pp 399-408