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Abstract

The purpose of this study is to examine a US festival widely known for attracting television fan tourists, build a traveler profile or typology of festival goers, and reflect on how the behavioral segmentation of these tourists may affect the longevity of the film tourism event and the broader...

Author(s)
Benjamin, S.; Schneider, P. P.; Alderman, D. H.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2012, 16, 2, pp 139-150