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Special events have received growing attention as a contributing source of economic benefits, as well as being a useful destination marketing component for host cities, regions, and countries. Although many research studies have been conducted related to special events, little research has examined ...

Boo, S. Y.; Kim, M. Y.; Jones, D. L.
Taylor & Francis, Philadelphia, USA
Journal of Convention & Event Tourism, 2009, 10, 1, pp 50-71