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Folkmoot USA is a 2-week annual large-scale international folklore festival celebration held in western North Carolina attracting approximately 75,000 attendees. This study examined the economic and fiscal impact of the 2007 Folkmoot USA international festival, developed an attendee profile to...

Grunwell, S.; Ha, I. H.; Swanger, S. L.
Cognizant Communication Corporation, Elmsford, USA
Tourism Culture & Communication, 2011, 11, 2, pp 117-130