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The researchers undertook an empirical examination of the tourist images of Taiwan prior to and after visiting a Taiwanese tourist night market. A survey was distributed at Shilin Night Market and generated 230 responses from Japanese, 171 from US/Canadian, and 95 from Mandarin-speaking Chinese ...

Chang HsuanHsuan
Cognizant Communication Corporation, Elmsford, USA
Tourism Culture & Communication, 2012, 11, 3, pp 183-199

600 questionnaires were distributed to guests of three mid-priced hotels in Hong Kong in early 1996. 325 respondents completed usable questionnaires, of which only those whose country of origin sample size was greater than 30 were included in the final analysis. This included respondents from...

Mok, C.; Armstrong, R. W.
Journal of Vacation Marketing, 1998, 4, 4, pp 381-391