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Abstract

Academics and marketers know relatively little about how national culture affects the way people plan and spend in the $448 billion international travel and tourism economy. From a matched sample of 1042 German and Japanese visitors to the USA, this research explores the relationship between the...

Author(s)
Money, R. B.; Crotts, J. C.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 2, pp 191-202