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The purposes of this study were to identify the tourist image of Kansas, USA, with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the...

Hsu, C. H. C.; Wolfe, K.; Kang, S. K.
Pergamon Press, Oxford, UK
Tourism Management, 2004, 25, 1, pp 121-126