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Brand loyalty is believed to be a sustainable advantage for theme parks. Since theme parks represent a man-made environment purposefully built for specialized market segments, studying factors that lead to brand loyalty for theme park products is of strategic importance. These factors have yet to...

Fu XiaoXiao; Kang JuHee; Tasci, A.
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2017, 34, 9, pp 1261-1273