Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results

Abstract

This study empirically tests the role of residents in branding tourism destinations, which has rarely been explored. Results from a survey of 371 residents in Hawaii show positive relationships between residents' identification with their destination brand and their behavior in three ways: (a)...

Author(s)
Choo, H. S.; Park, S. Y.; Petrick, J. F.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2011, 20, 2, pp 198-216