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Abstract

This study proposes a model that identifies a set of demographic and socioeconomic characteristics that differentiates the US pleasure travellers selecting China or Hong Kong as a travel destination from those choosing other Asian destinations. Household income, age, gender, years of education,...

Author(s)
Cai, L. A.; Morrison, A. M.; Braunlich, C. G.; O'Leary, J. T.
Citation
Journal of Hospitality & Leisure Marketing, 1996, 4, 2, pp 49-61
Abstract

Japanese travellers have been one of the largest groups of travellers to the USA. Given the importance of Japanese travel, an understanding of expenditure patterns is vital to travel organizers and destination marketers. Using the 1997 In-Flight Survey data, this study profiled Japanese pleasure...

Author(s)
Jang, S. C. S.; Bai, B.; Hong, G. S.; O'Leary, J. T.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2004, 25, 3, pp 331-341