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Abstract

Passenger retention is undoubtedly one of the major challenges for cruise lines. Given that little is known about passengers' post-purchase behaviour in the luxury cruise sector, this study addressed this omission by empirically verifying the imperative role of motivations, values, image, desire,...

Author(s)
Han HeeSup; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2019, 22, 7, pp 786-805