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Abstract

This special issue deals with visual media and its role in tourism, be it fantasy creation, motivation/image formation, or behavioural conditioning. The nine articles in this special issue cover different content (film tourism, religious tourism, culinary tourism, and authenticity), and channels...

Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2018, 35, 3, pp 257-393
Abstract

This special issue, consisting of eight papers, reports recent research relating to marketing of travel and tourism services. The papers deal with, among others: the role of national cultures in perceptions of hotel experience; the assessment of the effectiveness of hotel marketing strategies; the...

Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, Suppl. 1, pp S1-S138
Abstract

In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current...

Author(s)
Kim HwaKyung; Lee, T. J.
Publisher
MDPI AG, Basel, Switzerland
Citation
Sustainability, 2018, 10, 2, pp 431
Abstract

The seven papers in this issue on Asian tourism deal with: the bargaining propensity, discount satisfaction and word-of-mouth behaviour of tourists visiting Tabriz bazaar, Iran; the motivation of museum and cultural exhibition visitors in Taiwan; the economic impact of the lifting of sanctions on...

Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2018, 21, 11, pp 1207-1328
Abstract

The objective of this study is to estimate the per dollar return on tourism marketing expenditure by the Hong Kong Tourism Board in major tourism markets, based on the dynamic modelling approach and cost-effectiveness ratios. The study finds that the estimated cost-effectiveness ratios for the...

Author(s)
Zhang HanqinQiu; Kulendran, N.; Song HaiYan
Publisher
IP Publishing Limited, London, UK
Citation
Tourism Economics, 2010, 16, 4, pp 853-865
Abstract

This paper investigates the expenditure allocation of Japanese international tourism in its five major Asian destinations, China, Hong Kong, Korea, Taiwan, and Thailand. The dynamic of linear approximation the almost ideal demand system is used to determine the long-run equilibrium while the...

Author(s)
Kuo HsiaoI; Liu, K. E.; Chen ChiChung
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2014, 19, 1, pp 86-102
Abstract

Owing to the increase in the use of mobile devices when traveling, the contents of government-run tourism mobile applications (or "apps") have become a powerful way to promote a destination's cuisine and food culture. This study explores the cuisine- and gastronomy-related contents of the tourism...

Author(s)
Choe, J. Y.; Kim, J. H.; Cho, M. S.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Journal of Gastronomy and Tourism, 2017, 2, 3, pp 203-216
Abstract

The current study sought to identify the role of nostalgia in film tourism, specifically in relation to the development of preferred film tourism products and activities for potential Korean film tourists visiting the shooting locations of Hong Kong films made from the 1970s to the late 1990s. The...

Author(s)
Kim SeongSeop; Kim SangKyun
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2018, 35, 3, pp 285-305
Abstract

The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

Author(s)
Siegel, L. A.; Wang Dan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 159-175
Abstract

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists. This study explores ...

Author(s)
Horng JeouShyan; Tsai ChenTsang
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2010, 31, 1, pp 74-85

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