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Abstract

The purpose of the current research is to study the importance of destination image to products and distribution partners in the tourism system. It also examines the perceived contribution of various image creation factors in stages of the consumer buying process. The study examines the opinions of ...

Author(s)
Day, J.; Cai, L. P.; Murphy, L.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2012, 17, 3, pp 273-284
Abstract

Travel research consistently shows the importance of word-of-mouth (WOM) information sources in the travel decision-making process. Friends and relatives have been identified as organic image-formation agents, and it has been emphasized that this WOM information is one of the most relied-upon...

Author(s)
Murphy, L.; Mascardo, G.; Benckendorff, P.
Publisher
Blackwell Publishing, Oxford, UK
Citation
International Journal of Consumer Studies, 2007, 31, 5, pp 517-527