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In October 2005, a media frenzy began to develop globally with the spread of Avian Influenza (hereafter Avian Flu) from South East Asia to Northern Europe. The media interest was largely a result of the impact on chickens as a food source and also the potential of Avian Flu to mutate and trigger a...

Page, S.; Yeoman, I.; Munro, C.; Connell, J.; Walker, L.
Elsevier Ltd, Oxford, UK
Tourism Management, 2006, 27, 3, pp 361-393