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Abstract

Rural tourism is one of the most productive economic activities and entrepreneurships in Juzan District, Malayer Township. The prosperity of this economic sector can transform financial resources and result in sustainable rural income. In order to develop and expand this economic sector, special...

Author(s)
Sheikhi, D.; Pazoki, M.
Publisher
University of Tehran, Tehran, Iran
Citation
Journal of Rural Research, 2017, 8, 3, pp En489, Pe491-Pe500, En501
Abstract

Today, tourism is an important source of income particularly for rural areas and local communities. Because of the immense benefits of tourism for rural development, special measures must be taken to attract tourists. In this regard, the marketing mix including 7 factors of planning and management, ...

Author(s)
Hesam, M.; Cheraghi, M.; Akbari, Z.; Rohban, S.
Publisher
University of Tehran, Tehran, Iran
Citation
Journal of Rural Research, 2017, 8, 3, pp En471, Pe473-Pe485, En486