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Leisure Tourism

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Abstract

The marketing of tourism is defined and its content described: characterization, programming and tourism management are introduced. Chapter 2, dealing with structural aspects of tourism marketing, distinguishes between macro- and micro- marketing and integrated marketing and considers factors...

Author(s)
Merlo, L.
Publisher
Editrice Agnesotti, Rome, Italy
Citation
Elementi di marketing turistico., 1990, pp 163pp.
Abstract

The legislative context of tourism in Italy is detailed. After some general comments on the Italian economy and tourism as a social activity, the publication goes on to describe the place of tourism within the state, with respect to the constitution, and public bodies controlling tourism....

Author(s)
Sereno, A.
Publisher
Editrice Agnesotti, Rome, Italy
Citation
Lineamenti di legislazione turistica., 1992, pp 334pp.
Abstract

Tourism marketing cannot be approached in a partial way; rather, it needs to be the object of a systematic study and of research aimed at a global consideration of the phenomenon. This book, starting with definitions of marketing, of tourism marketing, and of its fundamental elements, outlines the...

Author(s)
Merlo, L.
Publisher
Scuola Internazionale di Scienze Turistiche, Rome, Italy
Citation
Elementi di marketing turistico., 1983, pp 132pp.
Abstract

Author(s)
Merlo, L.
Citation
Collected Papers, Corso di Specializzazione in Turismo Libera Universita della Tuscia-Viterbo, 1978, No. 2, pp 65pp.
Abstract

Papers presented in the first section deal with the supply of and demand for Italian tourism (F. Colucci, pp.7-15), cultural change and tourism demand (E. FInizi, pp.17-40); the gap between supply and demand of tourism services in Italy (A. Stellatelli, pp.41-63); economic evaluation of tourism (L. ...

Citation
Publication, CESDIT, Centro per gli Studi sui Servizi Distribuzione e Turismo, Italy, 1987, No. 6, pp 193pp. + 200pp.
Abstract

The growth in the Italian tourist trade has up to the present been restricted mainly to the coastal districts and some favoured health resorts in the alpine area; there has been no widely extended 'popular tourism' in the rural areas making use of peasant farmer landlords, with the exception of the ...

Publisher
Franco Angeli., Milan, Italy
Citation
Per una sociologia del turismo., 1979, pp 153pp.
Abstract

This book is the first of a two-volume treatise on hotel development and its relationship with the overall domestic tourism development of Italy. It provides a microeconomic analysis of the hotel enterprise from the organizational and management viewpoint and relates this to overall tourism...

Author(s)
Sessa, A.; Bernardi, R.
Publisher
International School of Tourism Sciences of Rome, Rome, Italy
Citation
L'impresa alberghiera e lo sviluppo del turismo -- Volume 1: La programmazione aziendale., 1981, pp 579pp.
Abstract

This issue focuses on partnership issues under the LEADER programme as it is being applied in Italy. It is divided into a number of items grouped into different sections: reflections on horizontal partnerships at the local level; territorial pacts as an instrument for development and their...

Citation
ReteLeader, 1998, No. 1, pp 1-32
Abstract

As part of ongoing research into the role of forests in recreation and tourism in Italy, a model is presented which was developed to evaluate the rate of use of a given forest site for such activities, in order to be able to identify those variables which affect forest use, and which may, in turn,...

Author(s)
Scrinzi, G.; Flamminj, T.; Cutrone, A.; Floris, A.
Publisher
Istituto Sperimentale per l'Assestamento Forestale e per l'Alpicoltura, Trento, Italy
Citation
ISAFA Comunicazioni di Ricerca dell'Istituto Sperimentale per l'Assestamento Forestale e per l'Alpicoltura, 1996, No. 96/4, pp 79 pp.
Abstract

An overview is provided of certain aspects of international tourism and international relations, and some principles of tourism not usually widely understood are explained. In particular international organizations concerned with tourism, both those set up to serve the industry, such as the World...

Author(s)
Ariani, L.
Publisher
Edizioni IRC, Florence, Italy
Citation
Elementi di politica turistica internazionale., 1984, pp 167pp.

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