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Abstract

Established in 1948, the European Commission for Tourism (ECT) has 24 member countries which collaborate in promoting tourism to European destinations from overseas. Italy's contribution to this effort is noted. Different types of promotion are undertaken in different markets; these may be aimed at ...

Author(s)
Hollier, R.
Citation
QUADERNI DELL'ANIEST, 1990, No. 10, pp 75-80