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Abstract

The tourist industry is examined from the viewpoint of those who publicize and provide facilities. The promotional strategy used is determined by the targeted clientele. Tourism marketing strategies are typically very diverse, many of them aimed at tour operators rather than the tourists...

Author(s)
Aiello, G.
Citation
Rassegna di Studi Turistici, 1989, 24, 3/4, pp 261-284
Abstract

Tourism is a factor in economic development and in correcting regional inequalities within the EC. Community action in tourism is advancing on several fronts: promotion of tourism, the 'staggering' of tourism throughout the year and greater dispersal across the Community; consumer protection,...

Author(s)
Aiello, G.
Citation
QUADERNI DELL'ANIEST, 1990, No. 10, pp 187-201