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Abstract

This chapter looks at sports and city marketing in Manchester, UK. After sketching the city and its history, the legacy of bidding for sports events is discussed. The next section analyses the city's efforts to maximize the legacy of the Commonwealth Games, followed by a debate on the relation...

Author(s)
Berg, L. van den; Braun, E.; Otgaar, A. H. J.
Publisher
Ashgate Publishing Ltd., Aldershot, UK
Citation
Sports and city marketing in European cities, 2002, pp 50-69
Abstract

This book looks at sports and city marketing in five European cities. It provides an insight into the role of sports in city marketing and outlines guidelines for an integrated sports and city marketing policy. Five case studies of sports cities are presented: Barcelona, Spain; Helsinki, Finland;...

Author(s)
Berg, L. van den; Braun, E.; Otgaar, A. H. J.
Publisher
Ashgate Publishing Ltd., Aldershot, UK
Citation
Sports and city marketing in European cities, 2002, pp viii + 125 pp.