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Abstract

An overview is presented of a tourist destination system in Queensland, Australia. A model of the system is constructed which consists of 5 main elements (or subsystems): destination sub-system, distribution channels, promotion, research and transportation. This framework provides a useful way of...

Author(s)
Scott, N.; Laws, E.
Publisher
Continuum, London, UK
Citation
Tourism distribution channels: practices, issues and transformations, 2001, pp 298-311
Abstract

This paper draws upon the results of a study on positioning images of Queensland, Australia, to target consumers in the USA. Participants in 4 focus group discussions were asked to rate the motivational value of 5 categories of photos (i.e., beaches, animals, nature, city scenes, and people) of...

Author(s)
Day, J.; Skidmore, S.; Koller, T.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2002, 8, 2, pp 177-186
Full TextCABI Book Chapter Info
Cover for The development and tracking of a branding campaign for Brisbane.

This chapter describes the process of branding Brisbane, the capital city of Queensland, Australia, from a strategic research perspective. The process described is seen as an integrated whole linked across the strategic planning, branding tracking, marketing evaluation and programme evaluation...

Author(s)
Scott, N.; Clark, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter

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