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Leisure Tourism

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Abstract

Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri...

Author(s)
Yoo InYoung; Lee JeongLyeol [Lee, J. L. T. ]; Lee ChoongKi
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2015, 20, 2, pp 152-170
Abstract

K'gari is a popular international tourism destination, having gained World Heritage (WH) status for its natural values. In spite of the local indigenous population, the Butchulla, having clear aspirations for its management, indigenous cultural heritage values have yet to be recognised in the...

Author(s)
Brown, S.; Baldwin, C.; Chandler, L.
Publisher
Taylor & Francis, Melbourne, Australia
Citation
Australasian Journal of Environmental Management, 2015, 22, 2, pp 163-180
Abstract

The aim of this study is to develop a better understanding of the use of social media in tourism pre-trip information search patterns for small regional leisure destinations. Only limited research has previously focused on how small regional destinations use and adopt social media strategies. This...

Author(s)
Pabel, A.; Prideaux, B.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2016, 22, 4, pp 335-348
Abstract

The imputed links between media coverage of sport events and induced demand for host cities and destinations are discussed. Because it is so difficult to prove a causal link between media coverage and new demand, attention to improving media management of events is warranted. In this research, case ...

Author(s)
Getz, D.; Fairley, S.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2004, 8, 3, pp 127-139
Abstract

This paper addresses the question of how operators and destination authorities work within a destination region, illustrating a method by which the problems resulting from different geographical scales and objectives of business units can be tackled through cooperative marketing within a strong ...

Author(s)
Laws, E.; Scott, N.; Parfitt, N.
Publisher
John Wiley & Sons, Chichester, UK
Citation
International Journal of Tourism Research, 2002, 4, 1, pp 39-55
Full TextCABI Book Chapter Info
Cover for Presenting destinations: marketing host communities.

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...

Author(s)
Moscardo, G.; Pearce, P.
ISBN
2003 CABI Publishing (H ISBN 0851996116)
Type
Book chapter
Abstract

An overview is presented of a tourist destination system in Queensland, Australia. A model of the system is constructed which consists of 5 main elements (or subsystems): destination sub-system, distribution channels, promotion, research and transportation. This framework provides a useful way of...

Author(s)
Scott, N.; Laws, E.
Publisher
Continuum, London, UK
Citation
Tourism distribution channels: practices, issues and transformations, 2001, pp 298-311
Full TextCABI Book Chapter Info
Cover for The development and tracking of a branding campaign for Brisbane.

This chapter describes the process of branding Brisbane, the capital city of Queensland, Australia, from a strategic research perspective. The process described is seen as an integrated whole linked across the strategic planning, branding tracking, marketing evaluation and programme evaluation...

Author(s)
Scott, N.; Clark, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter

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