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Abstract

This paper draws upon the results of a study on positioning images of Queensland, Australia, to target consumers in the USA. Participants in 4 focus group discussions were asked to rate the motivational value of 5 categories of photos (i.e., beaches, animals, nature, city scenes, and people) of...

Author(s)
Day, J.; Skidmore, S.; Koller, T.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2002, 8, 2, pp 177-186