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Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri...

Yoo InYoung; Lee JeongLyeol [Lee, J. L. T. ]; Lee ChoongKi
Routledge, Abingdon, UK
Asia Pacific Journal of Tourism Research, 2015, 20, 2, pp 152-170