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The aim of this study is to develop a better understanding of the use of social media in tourism pre-trip information search patterns for small regional leisure destinations. Only limited research has previously focused on how small regional destinations use and adopt social media strategies. This...

Pabel, A.; Prideaux, B.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2016, 22, 4, pp 335-348