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The study presented in this article provides a valuable insight into the impact of human-induced environmental destruction on the travel market's image perceptions of a World Heritage-listed tourism icon: the Great Barrier Reef (GBR). The study employs a pre-/post-experimental design to explore how ...

Salvatierra, J.; Walters, G.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2017, 23, 1, pp 73-84