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Abstract

Music tourism can be seen as a type of special interest cultural tourism. This paper addresses the role of themed music festivals in regional development. Three diverse and recurring music tourism events in regional Queensland, Australia are studied. The case studies describe the festivals and...

Author(s)
Moscardo, G.; McCarthy, B.; Murphy, L.; Pearce, P.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Tourism Policy, 2009, 2, 1/2, pp 5-23
Abstract

This paper reviews tourist attraction development and classification and, through select examples, profiles empirical studies of attractions varying in their success. The paper also considers some key concepts to understand attraction success better and note emerging trends from recent studies of...

Author(s)
Pearce, P.; Benckendorff, P.; Johnstone, S.
Publisher
Continuum, London, UK
Citation
Tourism in the twenty-first century: reflections on experience, 2001, pp 110-129
Full TextCABI Book Chapter Info
Cover for Presenting destinations: marketing host communities.

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...

Author(s)
Moscardo, G.; Pearce, P.
ISBN
2003 CABI Publishing (H ISBN 0851996116)
Type
Book chapter
Abstract

Morrison has offered eight criteria for evaluating the success or value of a segmentation result. This paper used these eight criteria to evaluate two different segmentation approaches used with the same survey sample (n=549) conducted in North Queensland, Australia. An a priori geographic...

Author(s)
Moscardo, G.; Pearce, P.; Morrison, A.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2001, 10, 1, pp 29-49