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Full TextCABI Book Chapter Info
Cover for Family-owned tourist attractions and wineries.

The three businesses in this chapter occupy an important position in the tourist industry, i.e., attractions. Like many tourist attractions though, they began operations not as tourist attractions, but in another industry. These businesses is what Leiper [see Leiper, N, Tourism Management...

Author(s)
Getz, D.; Carlsen, J.; Morrison, A.
ISBN
2004 CABI Publishing (H ISBN 0851998089)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Family-owned nature-based resorts.

This chapter presents two case studies, which cover a number of topics relevant to all family businesses as well as some specific issues related to family businesses in or adjacent to natural areas such as national parks and waterways. The motivations for establishing resorts adjacent to natural...

Author(s)
Getz, D.; Carlsen, J.; Morrison, A.
ISBN
2004 CABI Publishing (H ISBN 0851998089)
Type
Book chapter
Abstract

Morrison has offered eight criteria for evaluating the success or value of a segmentation result. This paper used these eight criteria to evaluate two different segmentation approaches used with the same survey sample (n=549) conducted in North Queensland, Australia. An a priori geographic...

Author(s)
Moscardo, G.; Pearce, P.; Morrison, A.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2001, 10, 1, pp 29-49