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Full TextCABI Book Chapter Info
Cover for Presenting destinations: marketing host communities.

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...

Moscardo, G.; Pearce, P.
2003 CABI Publishing (H ISBN 0851996116)
Book chapter