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This book looks at sports and city marketing in five European cities. It provides an insight into the role of sports in city marketing and outlines guidelines for an integrated sports and city marketing policy. Five case studies of sports cities are presented: Barcelona, Spain; Helsinki, Finland;...

Berg, L. van den; Braun, E.; Otgaar, A. H. J.
Ashgate Publishing Ltd., Aldershot, UK
Sports and city marketing in European cities, 2002, pp viii + 125 pp.