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Abstract

The aim of this study is to create an understanding of how social media affect customer loyalty to tour operators by applying a relational benefits approach, hence contributing to the disintermediation versus re-intermediation debate. The study asked customers that have liked or placed comments on...

Author(s)
Senders, A.; Govers, R.; Neuts, B.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2013, 30, 1/2, pp 41-57