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Abstract

This volume includes eight full papers and two research notes covering topics such as: the role of personality in customer satisfaction and loyalty in coffee shops; the integration of community participation in multinational corporations' tourism market development strategies; the motivations for...

Author(s)
Chen, J. S.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Advances in hospitality and leisure, 2016, pp 250 pp.
Abstract

The concept of I-City Theme Park, Shah Alam offers a unique getaway for excitement and has been the centre of attraction for both local and international tourists since its inception. However, research on the concept of theme park is limited in Malaysia. Therefore, this study examines the extent of ...

Author(s)
Jabil Mapjabil; Siti Nurain Marzuki; Badariah Ab Rahman; Rosmiza, M. Z.; Mazdi Marzuki; Harifah Mohd Noor
Publisher
Universiti Kebangsaan, Selngor, Malaysia
Citation
Geografia. Malaysian Journal of Society and Space, 2016, 12, 14, pp 86-96