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This volume includes eight full papers and two research notes covering topics such as: the role of personality in customer satisfaction and loyalty in coffee shops; the integration of community participation in multinational corporations' tourism market development strategies; the motivations for...

Chen, J. S.
Emerald Group Publishing Ltd, Bradford, UK
Advances in hospitality and leisure, 2016, pp 250 pp.
AbstractFull Text

This paper presents a method of examining the competitiveness of 15 selected Malaysian tourism destinations among domestic and international tourists, and the positioning among them. The data was collected from online and group administered survey using questionnaire instrument, based on 40 ...

Badaruddin Mohamed; Shida Irwana Omar
Social Transformation Platform, Pulau Pinang, Malaysia
Proceedings of National Symposium on Tourism Research, Penang, Malaysia, 26 July 2008. Designing tourism research for practical applications, 2008, pp 135-142