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Abstract

This volume includes eight full papers and two research notes covering topics such as: the role of personality in customer satisfaction and loyalty in coffee shops; the integration of community participation in multinational corporations' tourism market development strategies; the motivations for...

Author(s)
Chen, J. S.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Advances in hospitality and leisure, 2016, pp 250 pp.
AbstractFull Text

Studies have shown that a great pressure is placed on professionals in the hospitality industry, where managers strive to strengthen service quality through managerial strategies to retain loyal guests. However, the studies were limited and there has been a lack of research on how to enhance...

Author(s)
Alsurmi, R.; Alagas, E. N.
Publisher
Tourism Educators Association of Malaysia, Selangor, Malaysia
Citation
TEAM Journal of Hospitality and Tourism, 2018, 15, 1, pp 65-82