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AbstractFull Text

Realising that tourism is a fragile sector, many tourist destinations compete with each other to remain relevant in the global tourism market. A successful destination must be able to provide diverse tourism products and better quality experience than others and more importantly meet the tourists'...

Author(s)
Shida Irwana Omar; Badaruddin Mohamed; Gelareh Abooali
Publisher
Taylor's University, Selangor, Malaysia
Citation
Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2012, 1, 1, pp 85-101
AbstractFull Text

Studies have shown that a great pressure is placed on professionals in the hospitality industry, where managers strive to strengthen service quality through managerial strategies to retain loyal guests. However, the studies were limited and there has been a lack of research on how to enhance...

Author(s)
Alsurmi, R.; Alagas, E. N.
Publisher
Tourism Educators Association of Malaysia, Selangor, Malaysia
Citation
TEAM Journal of Hospitality and Tourism, 2018, 15, 1, pp 65-82