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AbstractFull Text

The transportation industry is one of the largest sectors in the global economy, and it changes in-tandem rapidly with the innovations of technology. Uber is one of the latest technology advancements in the transportation industry. The primary purpose of this study is to measure customer...

Author(s)
Muhamad Zulhelmi, A. S.; Salim Abdul Talib; Sabaianah Bachok; Maria Mohd Saleh
Publisher
UiTM Press, Shah Alam, Malaysia
Citation
Journal of Tourism, Hospitality and Culinary Arts, 2018, 10, 2, pp 81-103
Abstract

This study analyses the rationale that led to the choice of participant observation as a practical research tool within a case study of tourist satisfaction and dissatisfaction on a small-group, soft-adventure, long-haul inclusive tour from the UK to Malaysia and Singapore. In particular, the...

Author(s)
Bowen, D.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2002, 41, 1, pp 4-14