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Batu Caves have become famous when the limestone hills were recorded by colonial authorities in 1878. It was promoted as a place of worship and religious attraction. This study aims to find out the visitor satisfaction towards marketing mix (4P's) and the destination image of Batu Caves. The data...

Paniandi, T. A.; Albattat, A. R.; Bijami, M.; Alexander, A.; Balekrisnan, V.
Scientific and Didactical Campus of Rimini and the Advanced School of Tourism Sciences of Alma Mater Studiorum, Rimini, Italy
Almatourism: Journal of Tourism, Culture and Territorial Development, 2018, 9, 17, pp 165-186